- Category: 3.1 Novel Study, Reading
- Tag: Apple Ad, Irony, Nineteen Eighty-Four
Apple: You’ll see why 1984 won’t be like “1984”
This advertisement, aired during the Super Bowl in 1984 shows Apple’s advertising agency tapping into the Cold War anxieties about totalitarianism to present it’s new computer products. How does this ad appear to us now Apple has become one of the world’s largest multinational companies?